Stakeholder capitalism pledge: Our organization is dedicated to enhancing returns for investors only by creating value for customers, employees, distribution and supply chain partners, and communities.
Today, competitive battle lines are setting up between shareholder and stakeholder capitalism. Which type of organization does your aspire to be–one that focuses on shareholders at the expense of customers, employees, distribution and supply chain partners, and communities, or one committed to creating sustainable returns for investors only by creating value the stakeholders without whom there can be no profits.
The Stakeholder Capitalism Insignia and/or Pledge expresses your organization’s or your personal commitment to the non-partisan principles of Stakeholder Capitalism–a business practice designed to enhance returns for investors in the same way that total quality management transformed manufacturing: harmonizing the interests and focus of all stakeholders on a common purpose, goals, objectives, and values.
There is no cost of any kind and no audit or certification involved. The pledge will in effect be audited by your stakeholders, who will let you know if they object.
There is no cost to display this pledge or logo on your web site and Linkedin page other than being able to substantiate your commitment through corporate sustainability reporting or other means.
Stakeholder capitalists pursue their purpose, profits, and other goals and objectives without externalizing or offloading costs on society by underpaying and under-supporting employees and subjecting them to dangerous working conditions; providing dangerous or mis-represented products and services; leaving behind abandoned or damaged infrastucture and polluting the environment, etc. If any of this describes your organization, don’t make this pledge, it will quickly become apparent if your organization is in violation of it.
People of all political affiliations are welcome.
Placing the insignia or pledge on your organization’s web site or on your personal social media pages is a simple way to tell your stakeholders or community of your belief that the best way to enhance returns for owners and investors is to create value for all customers, employees, supply chain and distribution partners, communities, and the environment.
Click here to quickly evaluate whether or not your organization practices stakeholder capitalism principles.
The Stakeholder Capitalism insignia is not a commitment to perfection or a guarantee that no stakeholders ever will be hurt by the actions of an organization or professional dedicated to these principles. The insignia stands for organizations, professionals, or citizens who support a capitalism that enhances returns for investors by creating wealth for all stakeholders rather than by extracting it from them.
Stakeholder Capitalism is a strictly non-partisan, non-sectarian movement to which all well-meaning people throughout the world are welcome.
There are three EEA Stakeholder Capitalism insignias that can be placed on your web site, social media pages, business cards or other marketing materials. There is no obligation on the part of EEA members to use the insignia.
- Stakeholder Capitalism Insignia for Organizations: EEA Corporate Members only (Paid members only.)
- Stakeholder Capitalism Insignia for Professionals: EEA Professional Members only (Paid members only.)
- Stakeholder Capitalism for Citizens: Free to all. Simply copy and paste the logo to the appropriate place on your web site.
- Stakeholder Capitalism Pledge: The meaning of this insignia.
By placing this seal on your web site or social media page, you are committing your organization, your career, or yourself as a consumer, employee, and investor to advancing the principles of Stakeholder Capitalism to enhance returns for all stakeholders and to create a better society as further explained below.
For more information, please contact Bruce Bolger at Bolger@TheEEA.org; 914-591-7600, ext. 230.
1. EEA Corporate Member Insignia
EEA corporate members only.
You may display this insignia on your organization’s web site to express your organization’s commitment to the principles of stakeholder capitalism.
Use the HTML code below to copy and paste the Corporate Member Insignia into your website.
<a href="https://www.theeea.org/about/the-stakeholder-capitalism-insignia-and-pledge/#pledge" target="_blank"><img src="https://www.theeea.org/wp-content/uploads/2022/08/Graphic1-01.png" width="200" alt="Committed to Stakeholder Capitalism"></a>
2. EEA Professional Members
EEA professional members only.
You may display this seal on Linkedin or other social media pages to express your professional commitment to the principles of stakeholder capitalism.
Use the HTML code below to copy and paste the Professional Member Insignia into your website.
<a href="https://www.theeea.org/about/the-stakeholder-capitalism-insignia-and-pledge/#pledge" target="_blank"><img src="https://www.theeea.org/wp-content/uploads/2022/08/Graphic1-02.png" width="200" alt="Committed to Stakeholder Capitalism"></a>
3. Consumers and Investors
Anyone over the age of 18.
You may display this seal on your Linkedin, Facebook, or other social page for as long as you like to express your preference for buying from, working for, or investing in stakeholder capitalism-oriented organizations.
Use the HTML code below to copy and paste the Consumers and Investors Insignia into your website.
<a href="https://www.theeea.org/about/the-stakeholder-capitalism-insignia-and-pledge/#pledge" target="_blank"><img src="https://www.theeea.org/wp-content/uploads/2022/08/Graphic1-03.png" width="200" alt="Committed to Stakeholder Capitalism"></a>
The Stakeholder Capitalism Pledge: The Meaning of This Insignia
By displaying this insignia, you as a citizen, investor, employee, or business organization support the principles of stakeholder capitalism that enhance returns for investors by creating value for employees, customers, supply chain and distribution partners, communities, and the environment.
When, as a citizen, you have a reasonable choice, you will invest in, do business with, work for, or welcome to your community organizations that seek to prosper by creating wealth and equitably dividing the pie rather than on those who focus on extracting wealth for the benefit of a few.
In supporting this movement, you reserve the right to vote on the right, the left, or the center, and to practice the religion and lifestyle of your choice.
By displaying this insignia on your’s or your organization’s social media and/or web sites, you wish to join other voices in affirming to investors, stakeholders and organizations of all types around the world that there are potentially millions of uncounted organizations like yours or people like you who every day make decisions based on these principles and that it’s time to start recognizing these voices.
You or your organization can join others of all political stripes and religions in a plea to capitalists and governments throughout the world that the path to greater profits for investors and better experiences for all stakeholders is through the creation of wealth for all stakeholders not just shareholders.