Discover how to benefit from the principles of the Golden Rule to enhance your 
organization.
Stakeholder capitalism is based on the ethical concepts of the ancient universal concept of the Golden Rule. The concept of treating others as you wish to be treated exists in almost all religions and cultures and is largely overlooked today as a guiding standard alliance.
The Enterprise Engagement Alliance is a secular, non-partisan alliance whose purpose is to promote the application of the Golden Rule in capitalism through the development of standards of conduct consistent with its principle: do on to others as you would have done on to yourself.
Our goal is to help restore the Golden Rule a universal standard of conduct through
education and promotion of people and organizations that exemplify its principles around the world in society, business, and government.
We will be launching a web site inspiring 2025 providing a complete resource center on the Golden Rule for use in business and at home.
Being a Golden Rule leader or organization doesn’t mean you are a saint or never hurt people: tradeoffs are inevitable in life and business. Golden Rule leaders do their best to put their feet in the shoes of everyone, but cannot guarantee that those feet won’t have to talk through dark days during difficult times.
Click here for an article with more details about the origins of the Golden Rule and its application to business.
Golden Rule organizational and leadership designations. To start establishing a paradigm for Golden Rule, the EEA will start singling out
organizations and leaders on Linkedin and Facebook we believe are doing their best to practice the Golden Rule. The first organization honored is JUST Capital, a not-for-profit dedicated to promoting stakeholder capitalism–enhancing returns for investors only by creating value for customers, employees, distribution and supply chain partners, communities, and the environment. The second is Costco, one of the world’s most popular and successful retailers despite paying all employees well above the minimum wage. Its stock price has significantly outpaced the S&P 500 over the last five years.
To nominate companies and leaders whose actions embody the Golden Rule, feel free to post a short video or case study in our Facebook or Linkedin communities.
Our upcoming services include free information, customizable templates for use at home and the office, public speaking on the subject of the Golden Rule in business and society and fun engaging exercises to help instill a greater understanding of the Golden Rule. Click here for our speaking and meeting facilitation services, which include sessions on the Golden Rule.
Background
- In many countries, society is losing its guideposts. Disagreements about politics,
social issues, religions, and the very nature of facts, have undermined a consensus around basic conduct to help create a more loving, equitable society. - There is a pressing need for a North Star principle that bridges all cultures, religions, including atheists and agnostics; business leaders, political parties.
- Given such growing divisions, the possibility of arriving at a new standard of conduct based on ancient non-secular or political concepts provides the potential for a widely accepted North Star in society.
The Premise
The Golden Rule is a nearly universal principle largely agreed upon when explained but inconsistently applied around the world. There is no need to build a consensus around the basic principle and its application, but rather a need to focus on its application.
Purpose of The Golden Rule Alliance
Establish the various versions of the Golden Rule as a North Star in business, government, and societal conduct around the world.
Goals
- Encourage an international, non-partisan, non-denominational discussion about
the wisdom of the Golden Rule, its practical meaning in different cultures, and how its basic principles can be applied in business, government, and society to create a more wholesome society for all. - Promote its use to objectively evaluate actions and communications against a widely accepted standard.
- Benefit from the fact that there are no legal or other constraints on the promotion of the Golden Rule, since it is a secular, non-partisan concept.
- Use the Golden Rule to objectively evaluate social, business and government policies. How do these practices measure up against the Golden Rule?
Objectives
- Promote a clearer model of acceptable conduct in business, government, and
society which can be used to help create a paradigm for leadership in all areas of society, including in business, government, and society. - Measure success by the enthusiasm with which business, government, and educational leaders embrace the importance of the Golden Rule as a practical paradigm for conduct, as well as by grass roots activities that share the tools in their business, government, schools, and any organizations that can benefit.
- Use promotion of the Golden Rule as a means to help local not-for-profits raise money for their own causes.
Services
Based on the unifying, secular yet spiritual elements of the Golden Rule, the EEA has created a meeting format any organization can use to update its purpose, goals, objectives and values in a way that harmonizes the interests of all stakeholders critical to success. It turns the traditional meeting format on its head, putting the focus on fostering collaboration and breaking down silos to address the organization’s top priorities. It includes optional authentic experiences to help cement lasting memories and emotional impact. Click here for more information on EEA’s speaking and facilitation services.
For more information: Bruce Bolger; 914-591-7600, ext. 230; Bolger@TheEEA.org.