The Enterprise Engagement Alliance and Appreciation at Work have created a training and support program for professional services, incentive, recognition, marketing firms and/or inhouse management 
seeking to help organizations enhance sales, productivity, quality, and stakeholder experiences by applying the principles of total quality management to stakeholder engagement.
This program provides the training, assessment and measurement tools needed to design effective and measurable engagement processes, as well as access to a broad range of technology, communication, and other tools to support stakeholder engagement to enhance organizational results.
Here is an overview of the Why, the What, the Purpose, Services, and Fees of the Enterprise Engagement Alliance Purpose Leadership and Stakeholder Management learning and certification program now incorporating the culture enhancement system of Appreciation at Work.
The Why
The latest research from Irrational Capital, independently validated by J.P. Morgan, and from Alex Edmans, Professor of Finance at the London Business School, provide powerful proof that having highly engaged and aligned stakeholders enhances share prices and equity value creation, among the highest priorities of public and private companies alike.
Way ahead of its time and based on decades of independent research and input from
dozens of diverse experts, the Enterprise Engagement Alliance created the first education program on the implementation of stakeholder management principles to enhance organizational performance and experiences starting in 2009. It was based on dozens of research sources with input from nearly 50 experts in the academic and professional worlds.
Now the EEA has updated its curriculum program and has incorporated the Appreciation at Work culture enhancement process to provide a complete solution for any size organization seeking to focus on enhancing performance through a strategic approach to stakeholder management. These processes enhance performance, efficiency, and stakeholder experiences by harmonizing the interests of all stakeholders toward a common purpose, goals, objectives, and values–aligning already used leadership, communications, rewards and other processes to break down the siloes standing in the way.
For as little as $2,500 per year, human resources, sales and marketing advisory firms and organizations seeking to create inhouse capabilities can access all the toolsl needed to achieve specifical goals and objectives in a measurable way.
The What
This education program is designed to do for people management what effectively implemented total quality management has done for manufacturing: enhance performance and stakeholder experiences.
Established in 2009 to establish a formal process for stakeholder engagement implementation aligned with research demonstrating the potential alpha of having highly engaged people, the EEA has incorporated the Appreciation at Work culture enhancement system to provide advisory firms as well as in-house management all the tools needed to put into practice the same systems that when successfully deployed have transformed quality in manufacturing.
EEA and Appreciation at Work training includes the implementation framework and processes for stakeholder management and appreciation; measurement tools for return-on-investment and impact assessment; sustainability reporting; and how to align traditional leadership, culture, communications, learning, innovation and collaboration, job design, rewards and recognition, DEI (diversity, equity, inclusion) and sustainability reporting processes with organizational purpose, goals, and objectives.
Drawing from decades of research from nearly two dozen faculty and other contributors from all areas of academia and business, the founders say the EEA and Appreciation at Work provide a holistic solution for any type or size organization seeking to enjoy the financial and experiential benefits of harmonizing the interests of all employees and stakeholders toward the organization’s purpose. By adding the widely followed and growing Appreciation at Work culture enhancement framework, the EEA now provides a complete platform for enhancing the efficiency, performance, and culture of any type of organization.
With annual book sales of over 40,000 copies in 25 languages and utilized in 60 countries, the Appreciation at Work facilitator program includes all training, the appreciation assessment system and business model for helping organizations support their purpose, goals, objectives, and values through a consistent approach to culture through appreciation.
The Purpose: Help Organizations Tap the Last Bastion of Value Creation
The Enterprise Engagement Alliance and Appreciation at Work Purpose Leadership and Stakeholder Management professional services learning and support platform is designed for advisory, consulting and marketing firms, or any organization seeking to create an in-house service for enhancing organizational results and experiences using practices long proven in total quality management and supported by research. Organizations can unbundle the two programs, if they wish to start with overall purpose leadership and stakeholder management or with the Appreciation at Work culture enhancement process. Both processes can be tested in individual business groups before use in other divisions or deployment across the organization.
Consistent with the EEA’s efforts to promote what is effectively total quality management for people and Appreciation at Work’s system for enhancing culture through appreciation, the combined practice is designed to provide organizations a turnkey solution to get started, including all the training, external or internal marketing support, and access to multiple measurement, technologies, and other tools available in the marketplace.
The combined education is based on input from dozens of academic scholars and business experts in all areas of engagement—leadership, culture, communications in every media, learning, innovation and collaboration, job design, rewards and recognition, measurement, continuous improvement and more.
Services
The EEA and Appreciation at Work together provide all the knowledge, tools, and support needed to help clients achieve their purpose, goals, objectives, consistent with their values or to tackle specific sales, marketing, productivity, safety, cost-cutting, or other engagement initiatives. Services include:
- A complete education and certification program on purpose leadership, stakeholder management, and culture enhancement through appreciation, including a library of eight books and 10 books in the combined programs, and live training based on the level of participation.
- The Appreciation at Work facilitation program, including access to the Motivation by Appreciation inventory and implementation process and all necessary training materials for certification in culture enhancement through appreciation.
- Tools to assess the maturity of current management practices, including the external and internal perception of your brand, and to measure the specific impact of initiatives.
- Access to the People Value Impact Calculator (included with annual curriculum membership with $300 one-time set up fee) to easily correlate the impact of any type of engagement solution on specific goals and objectives.
- Recommendations, when needed, for solution providers in all aspects of engagement implementation, including agencies and advisory firms, technology, rewards and recognition, job design, and more.
- Support with marketing and sales for solution providers seeking to sell their professional advisory services.
Fees
Annual training, support, and basic marketing fees start at $2,500, including the Appreciation at Work culture facilitation certification; free access with one-time $300 setup fee to the People Value Impact Calculator, and discounted access to the Maturity Index reputation and stakeholder management assessment platform.
For more information: Bruce Bolger; 914-591-7600, ext. 230; Bolger@TheEEA.org.