The Leadership Training Most Programs Miss: Aligning Every Stakeholder Around a Common Goal

The EEA Impact Academy teaches leaders at every level a proven system for harmonizing the interests, motivations, and contributions of employees, customers, partners, suppliers, and other stakeholders to achieve measurable organizational or team results. The Academy is among the few leadership-development programs that apply the proven principles of Total Quality Management specifically to employee engagement, stakeholder alignment, and measurable organizational performance.

The Academy is among the few leadership-development programs that apply the proven principles of Total Quality Management specifically to employee engagement, stakeholder alignment, and measurable organizational performance.

Complimentary Professional Membership for Corporate Management

Qualified corporate executives and managers in HR, sales, and marketing can join the Enterprise Engagement Alliance at no cost as Professional Management Members. The program is designed for leaders who want to associate their professional brands with a commitment to measurable results, enterprise-wide engagement, and value creation through people.

Professional Management Members receive access to selected EEA learning materials, research, assessments, educational resources, and programs, along with a pathway to formal Impact Academy training and certification.
Members may identify themselves as: EEA Professional Management Member — Committed to Measurable Enterprise Engagement
Their organizations also receive a 25% discount on Corporate Membership if they wish to train, educate, or certify multiple managers.

Professors and qualified educators may also join at no cost. Complimentary membership is not available to suppliers or solution providers, which participate through paid membership programs.

Solution providers can participate starting at $450 per year.

Click here to review membership and registration options.

A Systems-Based Approach to Leadership

Most leadership programs focus on the capabilities of the individual leader. The EEA focuses on what leaders must do with those capabilities: align people around a common purpose and translate strategy into coordinated action and measurable results. The Impact Academy teaches managers how to align the differing needs, motivations, and contributions of employees, customers, partners, suppliers, and other stakeholders around the organization’s or team’s purpose, goals, objectives, and values.

It is especially designed for managers responsible for fostering the proactive involvement of the people most critical to organizational or team success. Participants learn how to connect front-line management, communications, learning, job design, recognition, incentives, customer and employee engagement, technology, and other people-related investments with measurable outcomes.

They also learn how to correlate relevant measures to help identify the programs, processes, and tactics producing the greatest impact. The EEA enterprise engagement curriculum applies principles long used in Total Quality Management to the management of people. It is designed for strategic and tactical applications in sales, marketing, human resources, operations, distribution and supply chain management, and community relationships.

The objective is to help organizations move beyond disconnected engagement programs toward a systematic process for creating measurable value through people.

Test Your Knowledge

Click here to take a free, anonymous 10-question practice quiz to gauge your understanding of Total Quality Management for people. If you score 80% or better, you are well on your way to mastering a formal leadership process that can make you more effective in business and in life.
Click here to quickly and anonymously assess whether you or your team can credibly present yourselves as engagement experts.

Learning Resources

Enterprise Engagement Strategies Media. EnterpriseEngagement.org provides news, research, case studies, effective practices, and analysis related to stakeholder and enterprise engagement. Readers can also subscribe to the ESM weekly newsletter and access the EEA stakeholder management library.

Rewards Recognition Network. RewardsRecognitionNetwork.com provides news, research, case studies, and profiles covering total rewards, recognition, incentives, and related engagement practices. Readers can also subscribe to the RRN weekly newsletter.

Enterprise Engagement: The Roadmap, 5th Edition. Enterprise Engagement: The Roadmap provides a detailed implementation framework for applying enterprise engagement principles. Updated with new information, illustrations, and chapters, the book addresses systems-based people management, stakeholder alignment, ISO 10018, measurement, implementation, and related disciplines. It is designed for management in sales, marketing, human resources, operations, administration, and anyone responsible for leading a team or organization.

Enterprise Engagement for CEOs. Enterprise Engagement for CEOs provides a concise introduction for board members, CEOs, CFOs, investors, and other senior management seeking to understand how stakeholder engagement can align people around common organizational goals.

EEA Impact Academy

Enterprise Engagement Alliance Impact Academy. The EEA Impact Academy provides training and optional certification specifically focused on designing, implementing, and measuring stakeholder and enterprise engagement strategies. Participants learn how to harmonize stakeholder interests around purpose, goals, objectives, and values and how to apply measurement processes long used in Total Quality Management to people-related investments. The Academy is designed for managers in sales, marketing, human resources, operations, and other functions where organizational success depends on the actions of multiple stakeholders.

Training/Speaking. The Enterprise Engagement Alliance founders and curriculum contributors provide speaking, training, and facilitation on stakeholder engagement, enterprise engagement, measurable people management, and the application of the Golden Rule to business. The EEA also advocates for more meaningful meeting formats that place greater emphasis on participant involvement and measurable outcomes. Training and facilitation can be customized to help organizations or teams clarify their purpose, goals, objectives, and values; align stakeholder interests; and develop a practical implementation plan. The speaking and training team is headed by EEA co-founder Bruce Bolger, working with other members of the EEA faculty and advisory community based on the topic.

Academic and Professional Training Syllabus. The Enterprise Engagement Alliance provides a comprehensive syllabus that can be adapted for a one-hour program, one-day session, one-week program, or full-semester course on enterprise engagement. Click here for complete information.

Choose the Learning and outreachPath That Fits You

Corporate executives and managers in HR, sales, and marketing: Join as a complimentary EEA Professional Management Member.
Professors and qualified educators: Join at no cost.

Organizations seeking to educate or train multiple managers: Participate through Corporate Membership, with a 25% discount for organizations employing an EEA Professional Management Member.

Consultants, agencies, technology companies, incentive and recognition firms, and other solution providers: Participate through paid Solution Provider Membership.

Click here to review membership, training, and certification options.

The goal across every path is the same: move from disconnected engagement activities toward a systematic, measurable approach to creating value through people.